Meaning of MOP(Market Operating Price): Definition & Importance

Mop stands for Market Operating Price, I think sometimes you see MOP on products vs SRP (Suggested Retail Price). Both these terms essentially denote pricing benchmark or guideline set forth by a brand for retail price of its products.

MOP meaning is Market Operating Price. MOPs are the selling prices of products in addition to normal mark-ups and discounts, but which exclude the cost of marketing and storage. It is sometimes used in retailing to determine prices charged by stores, especially in relation to a competitor’s prices, or to indicate the price difference between store bought and direct sales. SRP stands for Suggested Retail Price and is a benchmark figure set by brands to denote the minimum price at which its product should be sold to sellers. This is inclusive of costs related to distribution, sales.

A benchmark or suggested retail price is an recommended retail price by a brand. Using this benchmark as a guide, a retailer (wholesaler) will decide on the final retail price (inclusive of all taxes) of that product. In the case departmental stores like Shoppers Stop and departmental stores chains like Tata, this benchmark is called the MOP (Market Operating Pricing).

If you want to buy a product under market operating price or standard retail price, it is important to know the difference between MOP and SRP. These two terms are often misinterpreted as the same. When you are shopping online or at retail stores, be sure to check for a price tag that says MOP and not just SRP. Because of the current price war in the razor market, many retailers and online sellers have been listing SRP prices instead of the MOP.”

We understand that when you purchase a high value product such as a cell phone it is important to know what to expect from the retail price. We are offering Motorola Mop meaning to our customers through various channels who buy directly from us or through authorized retailers. You can find out Mop meaning in a few simple steps.

Retail promotion is a strategy to increase consumer demand and sales. The idea behind retail promotion is to engage directly with the end consumer and influence their purchase decision. When launching a retail promotion program, marketers need to consider a variety of management practices designed to develop creative strategies and evaluate program effectiveness.

Retail promotions are designed to increase consumer demands and to promote sales. The strategy behind retail promotions is that the consumer makes a purchase decision directly due to a promotion used in retail.

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