These Black Friday ECommerce strategies are intended to assist you in driving traffic and sales in order to capitalize on the biggest shopping day of the year. The time to put them into action is now to ensure that your online store is ready to reap the benefits.
1. Implement Retargeting Strategies
Some people like to go window shopping. They’ll visit your website, peruse your offerings, and then leave without making a purchase. This does not, however, imply that they are uninterested or that you must lose them as customers. You can follow up with people who never checked out online using the right retargeting strategies.
If you use BigCommerce, there are even apps designed specifically for this purpose. You can set up email sequences for shoppers who abandoned their shopping carts on your site using the right marketing automation tool.
2. Make Use of Social Media
Brands can use social media to provide engaging, high-quality content that entices customers to make a purchase. In addition to promoting blog posts on social media, you should also be creating informational content that your audience will find useful. You can also create posters and flyers to promote your Black Friday sales.
Remember to include a sense of urgency in your messages when planning your Black Friday social media marketing strategy — but don’t go overboard. Buyers will quickly grow tired of seeing an endless stream of “limited time offers” and will begin to ignore them if they see too many of them.
3. Increase Your Product Sales
Upselling occurs when a customer selects a product and is then encouraged to upgrade to a higher-end, more expensive version.
Upselling occurs when a customer selects a product and is then encouraged to upgrade to a higher-end, more expensive version
Cross-selling allows customers to purchase related or complementary items that fill a need that their original item does not.
4. Take Advantage of BOGO Deals
While still offering a Black Friday deal, give your customers a reason to do more business with you. BOGO — or buy one, get one — is a promotion in which customers purchase one item and receive a similar, comparable item for free or at a reduced price.
If you want to increase foot traffic, consider only offering this promotion in your physical retail location to attract more holiday shoppers.
5. Introduce New Products
The Black Friday weekend is an excellent time to launch a new product; however, in order for your product launch to be successful, you must generate newfound excitement in order to engage both new and existing customers.
You can raise awareness through your blog, store promotions, or collaboration with industry influencers. Here are a few strategies to think about:
- Make the required preparations.
- Maintain the suspense for as long as possible.
- Before launching, conduct extensive testing.
- Pre-orders are accepted.
- After the launch, collect feedback.
6. Plan Ahead of Time an Email Marketing Strategy
Plan ahead of time and create several email marketing campaigns tailored to your holiday promotions to optimize your email marketing strategy.
Black Friday and Cyber Monday are notorious for being all about time-sensitive sales. Your email campaigns should create a sense of urgency by using subject lines that pique people’s interests and compel them to read the email. Create a black Friday sales flyer and attach it to your email marketing campaign.
The post 6 Black Friday Marketing Strategies For Every Businesses appeared first on VOICENDO.
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