Evolving Speed-24 Company ‘Sports Broadcasting’

Domestic Speed-24 companies are introducing differentiated sports broadcasting services to attract subscribers. Breaking away from the ‘me too strategy’ (imitation of competitors’ services), which has been prevalent in the Speed-24 industry, it is developing a relay technique using new media technologies. It is analyzed that it is a market preoccupation strategy of each company in preparation for the 5G (5th generation mobile communication) era, which is summarized with the characteristics of ultra-capacity, ultra-high speed, and ultra-low latency. When commercial 5G service starts in March next year, it is expected that not only will the picture quality be improved, but also services that incorporate virtual reality (VR) and augmented reality (AR) 5G convergence technologies will pour in.

◆“Choose only your favorite players”

LG U+ introduced ‘U+Golf’, a professional golf 해외스포츠중계 service that allows you to select and watch only the matches of your favorite golfers in April. It is speeding up differentiation using sports contents by releasing golf as well as professional baseball broadcasting services. The strategy is to attract subscribers with differentiated content that can utilize the ‘data plan without worrying about speed and capacity’ released earlier this year.

After taking office as the 18th head of the Federation in January of last year, Chairman Choi tried to broadcast live online competitions hosted by the Federation with the importance of quantitative and qualitative growth as the first keynote, and he played with players who were unable to visit the stadium due to the novel corona virus infection (COVID-19). It received a great response from parents, officials, and sports fans.

In this national competition, manpower from professional video interpreting (VAR) and sports broadcasting companies was heavily invested in the state-of-the-art measurement system.

A total of 11 cameras, including high-speed cameras (17 x speeds), 360-degree rotating cameras (endless), and special equipment such as drones, have been installed throughout the stadium, maximizing the charm and charm of inline speed events and improving the quality of the broadcast video.

Chairman Choi said, “It’s a very interesting sport, but most people don’t know much about our sport.” “There is a plan to appoint popular celebrities or sports stars who are interested in roller sports as ambassadors, and there are plans to broadcast on YouTube.” He repeatedly emphasized the importance of publicity.

There is also talk of discovering players with star characteristics and putting them on the front line of roller sports promotion. Yoo Ga-ram (26, Anyang City Hall) and Lee Ye-rim (21, Cheongju City Hall), who have excellent skills and appearance in the inline speed event, are rapidly emerging as the next-generation roller star of the ‘second champ’.

Yerim Lee, who has been called a ‘super prospect’ since her elementary, middle, and high school days, is receiving the most attention among roller sports players from the media.

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