Gangnam style

A brief introduction to “Gangnam Style”

This summer, the highly contagious “Gangnam Style” song and dance video is the song of its author, Park Jae, and spotlights a Korean rapper, usually called Sai (short for “Psycho”). Guess. He grew up in the Gangnam district of Seoul and had a short experience of studying in the United States. With his original appearance in the video, Sai creates a fashionable and humorous sensation that wins Korean and undoubtedly American support.

“Gangnam Style” refers to the lifestyle associated with the Gangnam district, a rich region where people are fashionable and eager to consume to show off their wealth. The area is the archipelago of Korea’s most famous brands, totaling about $ 84 billion.

With “classical dresses and cheesy dance” in mind,

Sai will appear in the comic riding dance “셔츠룸  Style Dance”, which appears in a surprising place in the Gangnam area, wearing black sunglasses and some unique suits. In an ironic style, the “non-Gangnam” Sai Gangnam portrays the image and shows the joy of being materially oriented. At the same time, he satirizes people who want to be members of Gangnam but don’t know anything about the people who live there.

“People who are actually from Gangnam never declare themselves that way. Only bags and aspirants send them out and say they are” Gangnam style “. This song is really interesting for those who do their best. Something they aren’t. ”

“Gangnam Style”-International Success in Online Marketing

As a result of the video being released on YouTube on July 15, the virus spread. It was viewed over 460 million times on this page on October 13th. On September 20, “Gangnam Style” was recognized by the Guinness World Records as the most “highly rated” video in YouTube history. T-pain has declared on Twitter that “I can’t even express the wonder of this video in words,” and this Twitter has been forwarded more than 2,400 times.

As the songs become more popular, parodies will appear one after another internationally. It is rumored that Spy has abandoned the copyright of the music video. This makes it easy for inspirational people to adopt, restyle and disseminate songs. Brian Goren of the University of Deasil commented that the lack of copyright and the use of crowdsourcing are some of the more innovative ways Sai has marketed her songs.

Spy is working with Jill Stuart

Spy has become a fashion idol. His portrait appears in McDonald’s Bags and Samsung’s Zippel Refrigerator series. His maxim “classical dress and cheesy dance” gives him the opportunity to collaborate with Jill Stuart. According to Fashionista.com, the related series is only available in Asia and demonstrates Stuart’s intelligent, effective and risky tactics of opening up unknown markets by adopting accepted styles.

 

 

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